THE FOUNDER

Raquel Reed is a contemporary fashion designer whose design philosophy revolves around innovative twists of modern-day classics. She also takes inspiration from the Victorian era.

Currently based in Atlanta, Raquel has studied BA in Fashion Merchandising and Marketing from the University of Southern Mississippi. Before launching her label, Raquel had been working with various fashion magazines. She has done innovative photoshoots for Atlanta-based fashion/culture magazines such as Upscale and Sheen Magazine.

Raquel was working as a subscription coordinator at the Grip Magazine in 2007, putting her marketing skills to use. Deep down, however, she always wanted to work in fashion. She eventually got her chance and worked her way from a subscription coordinator to a fashion editor at the magazine quickly.

Raquel also participated in Easter Seals annual designer competition and received the Prestigious RAWards Fashion Designer of the Year Award in 2012. She then went on to work as a stylist for independent films and celebrities and has successfully styled celebrities such as Jennifer Hudson, Tatyana Ali, and Trina Braxton.

Raquel always said, ‘“I have a passion for fashion.’ She stayed true to her passion and launched her label Raquel with the namesake collection of RAQUEL. This collection was designed with a lot of love and was an ode to Raquel’s younger self when she used to create clothes for herself.

Raquel’s design philosophy revolves around the innovative twist of modern-day classic dressing for contemporary women on the go. The foundation inspiration of her brand derives from the Victorian Period. She is excellent with the use of innovative fabrics. Raquel is great at playing with different fabrics and textures to produce edgy and innovative designs that stand out.

For Raquel, her collection is like her baby. She visualizes it, develops the vision, then creates the blueprint, and finally gives birth to these ideas by producing the different chic outfits. She has come out with five innovative and exciting collections since the launch of her brand.

Raquel has also worked on sets for the prestigious GQ magazine and styled celebrities such as Queen Naija, Latto, Baby Tate, Citygirls, etc. Her design has also been featured in People magazine.

Raquel started her tailoring and alterations service in 2010 under the name of Alterations by Raquel to cater to customers’ unique tailoring needs. She is located at Lenox Park Boulevard in Atlanta and can help you with all your clothing woes.